Search Engine Optimisation

What is it?

SEO is the industry term for getting your site found by the right people and ranked well with Google and other search engines. Promoting your site to achieve good listing is not the work of a single factor, but complex interaction between many factors including:

• Hidden code sets called ’meta-data’
• Relevance of meta-data to contents
• Compliance to encoding and accessibility standards
• Your domain name
• Age of the domain
• Links in from other sites
• Avoiding ’link farms’
• Avoiding Search Engine ’bad practice’

Sounds expensive?

We build all our projects with Search Engine Optimisation in mind and to a high standard. Meeting standards is included in our prices and we are happy to offer further suggestions as to how our customers might elevate their own ratings (post build), plus pitfalls to avoid.

For that all important first impression you might also consider the benefits of using professional copywriting.

Maintenance

We can also provide traffic studies and monthly reports as part of ongoing site maintenance if required. Not essential perhaps, but it can be beneficial to see where your customers come from. Also finding where they exit your site can be an important pointer to something that should be improved. Take a look at our standard maintenance options.